Trade Show Marketing

 
LK Event Services works closely with you through every step of the announcement process. We help you contact the best prospects and drive more traffic to your booth on show day.

Prior to exhibiting or attending a trade show, we announce new products, tease show discounts and push other promotions that spark interest even before the opening day!

Our trade show announcement services include:
Working with you to obtain a prospective attendee list;
Contacting the top decision maker in each company who may attend;
Presenting information about your service and/or products to create increased interest of visiting you at the show;
Creating a pipeline of interested, qualified prospects;
Constantly communicating with you in order to prevent any interested prospect from "falling through the crack;"
Scheduling an appointment (during the trade show) with interested, qualified prospects;
 
Follow-up After Trade Shows
 
There is often another assumption that everyone you met at the trade show will call you because you gave them a brochure and maybe a free pen. Often this part of the sales process – personally contacting interested trade show attendees, is overlooked. LK Event Services provides this important task of contacting everyone that visited your booth.

Our trade show follow-up includes:
Working directly with you to prioritize sound, interested prospects from just, "walk- bys;"
Following-up with the qualified prospects while your business is still fresh in their mind;
Re-verifying and contacting the top decision maker in the company who expressed interest;
Presenting additional benefits and more detailed information about your service and/or products not available at the show;
Creating a pipeline of interested qualified prospects;
Constantly communicating with you in order to not let any interested prospect, "fall through the crack;"
Scheduling appointments (in person or via web and phone) with interested qualified prospects;
Discovering the prospects' opinions of your trade show performance so you can improve for the next one.